When HIV-positive individuals reach viral suppression, they can no longer transmit HIV to a sex partner. As more individuals living with HIV become virally suppressed, the rate of new infections will go down. While this strategy — known as “Undetectable = Untransmittable” or “U=U” — has been proved effective, this message has not yet been adopted by the general public.
DC Health will assess both individuals and providers to a get a sense of the acceptability of U=U as well as Rapid ART initiation. With new insight on acceptability, DC Health can redesign and relaunch the U=U campaign with updated messaging. To ensure the effectiveness of a refreshed U=U campaign, we will undertake the following activities: